Web Design Evaluation

Preece et al. define testing or evaluation as the'real problems, not imaginary ones'. (ibid. 2002:321)
process of 'systematically collecting data that informsEvaluation with users underpins a user-centred
us about what it is like for a particular user or group ofapproach to design. Preece et al. refer to Gould and
users to use a product for a particular task in a certainLewis who identify three main characteristics of this
type of environment'. (Preece et al. 2002:317) That is toapproach. There is an 'early focus on users and tasks'
say that it is a process where the interface is testedwhich means understanding users and tasks through
against the practices and needs of the user. (Faulknerobservation and analysis, whilst actively involving users
1998:109) Evaluation is important in design as it aims tofrom the early stages of design. 'Empirical
'eradicate any problems that may be present in ameasurement' gauges the performance and reactions
system'. (ibid. 1998:124) Evaluation and amendment ofof users to storyboards and paper prototypes for
the design at various stages of development helps theexample, in the early stages of development and
designer to verify that the product is suitable for thesubsequently to software prototypes or simulations for
users' needs, that they can use the product and indeedexample. Another feature of a user-centred approach
they like the product. (Preece et al. 2002:317-319)is 'iterative design' characterised by cycles of 'design,
Preece et al. refer to Tognazzini who asserts thattest, measure and redesign'. (Preece et al.
evaluation also ensures that the design team focus on