| It seems I now do this rant every single
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| | from (English) Yahoo Search!The search
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| year when traffic
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| | world is getting very odd when great
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| statistics are discussed in web
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| | rankings at Yahoo
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| industry news. Last week I
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| | and MSN don't equal referred traffic.
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| posted to my Reality SEO blog that
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| | This has always been the
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| referred traffic numbers are
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| | case to a degree, but is getting extreme
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| the only statistic that webmasters
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| | and very disturbing.
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| should be concerned about when
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| | Google has always sent more traffic,
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| looking at their search engine rank. I
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| | with as much as 85% of
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| wrote about this last year
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| | referred search traffic coming from
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| after ComScore Media Metrics statistics
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| | English Speaking Google
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| were relased discussing
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| | variants in US, Canada, India, New
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| Search Engine Queries generated by each
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| | Zealand, Australia, and UK
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| search property.
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| | sending more traffic than both the US
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| that article, I suggested to Microsoft
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| | Yahoo and MSN.What is the value of top
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| as they developed
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| | rankings in MSN and Yahoo if those top
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| their own search technology that MSN
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| | positions don't bring traffic?Zippo,
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| search might consider
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| | NONE are coming from MSN Search even
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| resisting the urge to keep searchers on
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| | though we are better
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| their site by plastering
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| | ranked in several important search
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| both PPC and "Sponsored Sites" above and
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| | phrases for client sites at
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| below search results.
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| | MSN than at Google! This is serious and
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| Google displays two "Sponsored Links"
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| | it's a problem that we
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| above organic results and
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| | must resolve. "Searches performed"
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| none below, along with Adwords ads along
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| | statistics, like those
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| the right column.Well now that MSN search
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| | exhaustively researched by Bill Platt in
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| has made its official debut, we can see
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| | a recent article
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| that they put three "Sponsored Sites"
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| | are absolutely meaningless if searchers
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| links both above AND below
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| | don't click through to
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| their organic search results, along with
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| | top ranking sites! What does this mean?
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| those Overture (Soon to
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| | though I write a similar article each
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| be Yahoo Branded) PPC ads along the
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| | year, discuss this
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| right side of the page. Not
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| | topic on large discussion lists and
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| bad visually, but it appears to be
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| | mention it regularly in my
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| keeping visitors on the MSN
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| | Reality SEO blog, I have yet to get
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| search site because they simply are NOT
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| | honest answers from search
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| clicking through to
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| | engine representatives at Yahoo or MSN.
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| highly ranked sites according to closely
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| | I did get a couple of
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| watched traffic
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| | Yahoo Search managers to admit that more
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| statistics of several sites I monitor
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| | visitors stay on the
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| for clients.I've been pouring over web
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| | Yahoo site and continue to either PPC
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| stats for a half dozen clients
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| | ads or to other Yahoo links
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| looking for traffic from MSN and it is
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| | because "There is more of value to the
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| missing in action. Even
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| | searcher at Yahoo." What
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| though these sites rank well for
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| | is of more value to a searcher than
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| targeted terms for my clients -
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| | relevant search results?I gave those
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| MSN is not delivering the traffic at
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| | Yahoo's access to my traffic statistics
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| all.This has always been an issue for
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| | and those of
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| SEO's and their clients and we
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| | clients so they could see that nearly
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| are puzzling this one over, looking for
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| | 70% of my traffic and that
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| results from those top
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| | of clients was coming from Google - EVEN
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| rankings at both Yahoo and MSN as they
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| | WHEN THOSE SAME SITES
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| seem to retain the
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| | RANKED HIGHLY IN SEARCHES AT YAHOO! No
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| searchers no matter how well we rank the
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| | comment and no
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| sites!Yahoo has dropped dramatically,
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| | explanations as to why, when they
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| with referred traffic that used
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| | generate huge numbers of search
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| to amount to over 5% of the visitors to
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| | queries, that far fewer visitors click
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| client sites, it has
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| | through from Yahoo search
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| dropped as low as 1.5% of total referred
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| | results than do from Google search
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| traffic from search
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| | results.One must assume that someone
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| engines. After a recent increase in
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| | searching for something visits at
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| referred traffic from Yahoo
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| | least a few of the sites that appear in
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| search, we were hopeful it would stay
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| | the list of search
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| high, but it wasn't to be.
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| | results, no? They sure do visit from
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| Rankings have not declined - Read That
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| | Google in significant
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| Again - Rankings have not
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| | numbers - consistently. But both Yahoo
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| declined, just the referred
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| | and MSN Search are failing
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| traffic!Google has gone up in referrals
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| | to send referred search traffic to sites
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| from foreign countries, including
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| | ranked highly in
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| foreign language sites. We used to see
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| | their search results. Why?I highly
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| tiny amounts of traffic
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| | recommend that all webmasters with access
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| trickle in from non-English language
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| | to statistics for
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| countries, but Google
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| | their own site look seriously at your
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| country sites for Netherlands, Germany,
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| | traffic referred by Yahoo & MSN
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| Italy, France, Spain,
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| | for search phrases you rank well on. Do
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| Mexico and a dozen other language
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| | YOU have traffic referred by
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| specific Googles have combined
| |
| | Yahoo or MSN Search for your high
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| to send more non-English referred
| |
| | ranking search phrases. Why not?
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| traffic than the total coming
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| |
|