| This interview is with Michael Murray,
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| | back-end product would be a recurring
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| the author of a top selling ebook titled
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| | billing program. One of the back-end
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| "Autoresponder Basics." Michael is also
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| | products for my autoresponder ebook is
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| involved with many excellent affiliate
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| | the promotion of an autoresponder
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| programs.Terry: Michael, this is a real
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| | service. It pays $5 a month per member
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| pleasure to talk about your experience
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| | signup through me. This is monthly
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| and business on the Internet. To start
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| | residual income.Terry: Back-end sales are
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| off, how did you get involved with the
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| | very nice. With that in mind, how often
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| Internet?Michael: I'm disabled and I
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| | do you contact the individuals on your
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| always figured I'd get a job with
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| | opt-in prospect list and customer
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| computers. In 1996, my dad got the
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| | list?Michael: I publish a weekly
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| Internet hooked up and I loved it. At the
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| | newsletter to my newsletter list to keep
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| time, I was 13 and a big fan of
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| | me on their mind. Whenever I have a good
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| Goosebumps (the popular book series back
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| | offer, I contact my customer list. I
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| then). I would search for information on
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| | don't want to keep bothering them unless
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| it. When I was 16, I started seeing lots
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| | I have an important announcement.Terry:
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| of "Get Rich Quick" schemes and fell into
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| | Quality versus quantity! How important is
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| it and wasted a lot of money.
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| | the promotion and sale of affiliate
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| Fortunately, I learned through trial and
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| | programs?Michael: It's very important!
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| error the right way to make money
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| | The majority of my income comes from
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| online.Terry: That is an interesting
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| | affiliate programs. Even if you have your
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| beginning. What led you to develop your
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| | own products, affiliate programs are a
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| top selling ebook "Autoresponder
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| | great way to earn extra profits.Terry:
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| Basics"?Michael: For a couple of years, I
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| | The returns from promoting affiliate
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| only promoted affiliate programs. I
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| | programs are worth the effort. What
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| didn't have my own product. I was in the
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| | strategy do you employ with the affiliate
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| very competitive Internet marketing niche
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| | programs you promote?Michael: I promote
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| and there was already an overload of
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| | programs at different price levels but
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| information. People were writing "How to
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| | not to just make money. The program has
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| Make Money Online" ebooks who weren't
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| | to be a good, something I can talk about
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| even making a dime themselves! I didn't
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| | and of interest to my list. If affiliate
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| have anything new to say about the
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| | programs are going to be your main
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| subject. I became a critic of other
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| | business, develop a free report to get
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| people's work and wrote honest reviews
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| | prospects on your email list. Next,
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| about it to my email list. They would
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| | promote the affiliate programs in your
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| save money by buying only quality
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| | newsletter.Terry: Sounds simple enough!
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| products. My reviews led people to ask me
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| | Do you recruit affiliates to sell your
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| how to use autoresponders. They realized
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| | products/services?Michael: Most of my
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| the need to "build a mailing list" but
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| | product sales come from affiliates.
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| had no idea how to technically do it.I
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| | However, you can't sit around and wait
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| did some research and discovered that a
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| | for affiliates to come to you. You must
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| lot of good guides existed about email
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| | go out and actively recruit them. You
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| marketing techniques and list building
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| | want affiliates to have large email lists
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| strategies. However, the guides all
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| | and credibility in your niche. Give these
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| assumed you knew how to use
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| | affiliates a free copy of your product
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| autoresponders. That was a bold
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| | and a large commission for each
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| assumption. After some encouragement from
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| | sale.Terry: Results depend on successful
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| a fellow marketer, I researched and wrote
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| | recruiting. What do most Internet
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| "Autoresponder Basics."Terry: Great! You
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| | marketers do wrong in trying to build a
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| benefited on an opportunity to develop a
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| | successful business?Michael: They forget
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| product that people wanted. What types of
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| | the main purpose of Internet marketing!
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| products/services do you believe sell
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| | Find a hungry niche market and provide
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| well on the Internet?Michael: First,
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| | customers with good products. Some
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| information products (i.e., ebooks,
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| | marketers get lost in the "hype" of the
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| tapes, videos, coaching, seminars, etc.)
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| | Internet and forget basic economic
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| are the #1 item to sell online.
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| | principles.Terry: You have very
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| Information products have low overhead
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| | thoughtful insight. Moving along. How can
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| and high markups. To sell information
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| | you tell if an affiliate program is
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| products successfully, you need a tightly
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| | legitimate?Michael: I always buy the
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| targeted niche market to sell to. You
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| | product before joining the affiliate
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| need not only a niche but also a
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| | program. If it's a good product it'll
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| sub-niche. My ebook is the perfect
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| | generally be a good affiliate program. Be
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| example. I chose a specific subject in a
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| | cautious of any programs that focus more
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| niche that very few other people were
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| | on selling than on the product itself.
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| marketing.Terry: Sounds straightforward.
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| | Troubles lie ahead if you have to pay to
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| Find a market niche and pursue it. In
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| | be in a program but have no clue about
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| your pursuit, what well-known Internet
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| | the product!Terry: Know the product
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| marketers helped you the most with your
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| | before committing to a program. How
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| business?Michael: Terry Dean was the
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| | should a newcomer determine what field to
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| biggest help. I have almost all his
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| | pursue in Internet marketing?Michael:
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| products. He taught me the importance of
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| | Research a potential niche market
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| email follow-up. Yanik Silver, Jim
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| | carefully. Go to the website and see how
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| Edwards and Stephen Pierce have great
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| | many people search your topic area.
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| products that have educated me.Terry: It
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| | Select a niche area with high
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| is very important to have guidance from a
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| | traffic.Terry: Excellent recommendation!
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| qualified coach. What is your opinion on
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| | In your judgment, what are the most
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| the best way to market products
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| | effective things a newcomer should do to
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| services?Michael: The best way to market
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| | develop an affiliate strategy?Michael:
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| your own products is through joint
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| | Pick a strong niche market and 3 good
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| ventures. The JV is a partnership formed
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| | affiliate programs to promote. The
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| to share risks and rewards. For example,
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| | individual affiliate needs to brand
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| one person develops a product and another
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| | themselves (i.e., take on a unique
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| sells it for a percentage of the profits.
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| | identity) and not the affiliate
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| This is usually 50% or higher. If I have
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| | program.Terry: Therefore, branding is
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| an ebook on car repair, I'd go to other
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| | critical! What key things would you
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| car websites and ask them to put a link
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| | recommend to a new Internet marketer to
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| to my website on their website.Terry: The
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| | achieve financial success?Michael:
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| implied message is to use JVs to your
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| | Concentrate on building a list! Learn
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| advantage. Do you advertise in an
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| | from the people who have already
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| ezine?Michael: Yes! Paid ezine
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| | succeeded. There's no shame in asking for
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| advertising is a great way to make money
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| | help. Keep a cool head and have patience.
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| quickly. However, I would not sell a
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| | Success won't come overnight but it will
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| product in the ad. Instead, I would give
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| | happen. Don't give up! You may be one
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| away a free report in the ad and get
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| | failure away from success.Terry: That is
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| prospects onto an email list. Sell to the
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| | good positive encouragement for all
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| list.Terry: That makes sense. Build your
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| | marketers. Do you have any other comments
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| list! Is it important to have a lot of
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| | you would like to add?Michael: If you are
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| money to spend when starting a marketing
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| | a newbie, you have a long road ahead of
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| business?Michael: No! The only thing
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| | you. However, the destination is worth
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| you'll need is a good autoresponder. A
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| | the wait. Everything is a learning
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| website is a good resource but not
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| | process. Remember the main objective is
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| mandatory if you have a good
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| | to solve someone's frustration. There was
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| autoresponder.Terry: OK! With regard to
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| | a person out there banging his keyboard
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| follow-up sales, how important is it to
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| | in anger and trying to figure out
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| sell a back-end product/service?Michael:
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| | autoresponders. My ebook solved his
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| Very. Why should you continually find
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| | problem. Find a frustration and solve it!
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| only new customers and not profit from
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| | You'll be on your way to riches!Terry:
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| old ones? Also, back-end doesn't
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| | Michael, thank you very much for your
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| necessarily mean high-end. A very good
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| | valued inputs.Copyright © 2003 F.
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