| First, define the end user (or ideal
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| | names from the draw as a mailing list.
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| client) of your product. Many times when
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| | This is an ideal way to target your key
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| I ask people who their ideal client is
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| | client!I've used JV's in other ways
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| they will tell me "oh everyone can use my
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| | too:1. I will often team up with another
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| product!". Actually the only two things
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| | speaker to put on a workshop. Why?- by
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| that EVERYONE uses are air and water, SO
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| | having two workshop leaders and different
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| narrow your focus - really key into WHO
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| | topics more potential attendees will
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| your customers are. What are their age,
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| | be interested- both workshop leaders get
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| gender, hobbies, interests, etc. By
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| | in front of a whole new group of clients
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| refining your focus you can better serve
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| | (the clients of the other workshop
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| your customer and become "THE" supplier
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| | leader)- I get to find out how other
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| of choice in your market.Once you have
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| | people present their information and I
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| identified your key customer you can find
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| | learn as much as attendees!2. When I
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| out what other companies are trying to
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| | wanted to get more exposure for my
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| appeal to that market as well, and then
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| | services I approached a local radio
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| see if you can do a "joint venture" or
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| | station and suggested a daily radio
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| "cross promotion" with them. This means
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| | feature. They thought it was a great idea
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| you both contribute something to the
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| | and so every weekday morning I had a
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| deal, and you both generate some revenue
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| | feature called "Family Business". It ran
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| for your business. This will allow you
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| | for 18 months and though I didn't get
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| exposure to a whole new batch of
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| | paid for my show the benefits for BOTH
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| customers, without having to spend
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| | the radio station and I were great! What
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| anymore money!(EXAMPLES OF JOINT
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| | were they?I got a chance to be heard by
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| VENTURES) Are you appealing to people's
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| | thousands of people EVERY day - something
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| health with your product or service? Why
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| | that would have been impossible any other
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| not approach a health related support
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| | way!
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| group or health food store, and offer to
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| | I gained instant credibility by having a
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| give an educational seminar - this does
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| | radio program.
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| not mean a sales pitch. Explain how
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| | I learned how to write scripts, produce
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| people with the specific condition these
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| | and host a radio show! Great experience
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| people have can take better care of
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| | that I didn't have to go to school to
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| themselves, and how possibly your product
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| | get. I've now used some of those scripts
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| may help them. Explain the benefits of
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| | in my "51 Tips to Grow Your Business"
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| your product well but don't "push" the
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| | e-book and plan to use the broadcast
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| product, or you will very quickly turn
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| | tapes for audio products!The radio
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| people off. This way you educate people
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| | station got a great feature without
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| and they'll naturally want more
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| | paying for it, and they were able to
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| information.A good way to let people see
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| | advertise my show and gain new listeners!
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| that you are interested in their health
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| | These are just a few JOINT VENTURE IDEAS
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| and not just selling them something is to
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| | - by being creative you can come up with
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| start a newsletter that you can send out
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| | thousands of ideas! Think about teaming
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| via email or regular mail. It should
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| | up with another business owner to:- put
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| contain good health information, maybe
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| | on a seminar- exchange ads in each others
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| some recipes, tips for fitting exercise
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| | newsletters- offer special deals to each
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| into daily life, new research into aging,
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| | other's clients
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| and a "little" bit about the product you
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| | and numerous other ideas.I'm currently
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| sell. By offering information and
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| | using joint ventures to create seminars
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| education you become a trusted advisor,
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| | and exchange ads for my workshops in
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| not just a salesperson. People are more
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| | another newsletter (and in exchange I put
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| likely to buy from someone they trust.Do
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| | the other trainer's ad in my
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| you make something that could tag along
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| | newsletter).I often work with my clients
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| well with another product. As an example
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| | to help them find successful ways to
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| if you make little girls hair bows - why
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| | create Joint Ventures for their business.
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| not see if a hair salon will let you
| |
| | It's a fun and creative way to get your
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| package them with the children's shampoo
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| | business moving quickly! Joint Ventures
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| or brushes they sell?Do you have a great
| |
| | are also something I include in every
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| new dog food or cookie - why not check
| |
| | Marketing Plan that I create. They are a
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| out local pet stores and offer to give
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| | sure fire way to grow a business!These
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| away a free sample with each puppy toy
| |
| | are just a few unique ideas that you can
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| that's sold? Or team up with local dog
| |
| | custom tailor to suit your business. Get
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| trainers and see if you can sell your
| |
| | excited about your business, take a look
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| doggy treats in bulk to them. Make sure
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| | around and see what other unique ideas
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| the packaging has contact information on
| |
| | you can come up with, and most of all -
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| it, so dog owners can get in touch with
| |
| | HAVE FUN!Wendy McClelland is a
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| you once their first package is finished
| |
| | motivational speaker, marketing innovator
|
| and they want to buy more. (SALES TIP:
| |
| | and Certified Guerrilla Marketing Coach
|
| MAKE SURE YOU ALWAYS PUT CONTACT
| |
| | who specializes in teaching people to
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| INFORMATION ON YOUR PACKAGING SO PEOPLE
| |
| | "think without boundaries!" She is a past
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| KNOW HOW TO GET IN TOUCH WITH YOU)If
| |
| | nominee for "Canadian Entrepreneur of the
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| you're a make-up artist, why not put on a
| |
| | Year" and her clients have included
|
| make-up demonstration in a bridal salon
| |
| | software developers, an Olympic athlete
|
| on a Saturday morning when brides looking
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| | and a wide range of business
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| for wedding dresses, and girls looking
| |
| | organizations. She has spoken to 10,000+
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| for prom dresses are getting fitted. Have
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| | conference attendees, about Marketing,
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| a draw for a free makeover, and use the
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| | Internet Business and Motivation.
|
