| First, define the end user (or ideal client) of your | | | | names from the draw as a mailing list. This is an ideal |
| product. Many times when I ask people who their ideal | | | | way to target your key client!I've used JV's in other |
| client is they will tell me "oh everyone can use my | | | | ways too:1. I will often team up with another speaker |
| product!". Actually the only two things that | | | | to put on a workshop. Why?- by having two |
| EVERYONE uses are air and water, SO narrow your | | | | workshop leaders and different topics more potential |
| focus - really key into WHO your customers are. | | | | attendees will be interested- both workshop leaders |
| What are their age, gender, hobbies, interests, etc. By | | | | get in front of a whole new group of clients (the clients |
| refining your focus you can better serve your | | | | of the other workshop leader)- I get to find out how |
| customer and become "THE" supplier of choice in your | | | | other people present their information and I learn as |
| market.Once you have identified your key customer | | | | much as attendees!2. When I wanted to get more |
| you can find out what other companies are trying to | | | | exposure for my services I approached a local radio |
| appeal to that market as well, and then see if you can | | | | station and suggested a daily radio feature. They |
| do a "joint venture" or "cross promotion" with them. | | | | thought it was a great idea and so every weekday |
| This means you both contribute something to the deal, | | | | morning I had a feature called "Family Business". It ran |
| and you both generate some revenue for your | | | | for 18 months and though I didn't get paid for my show |
| business. This will allow you exposure to a whole new | | | | the benefits for BOTH the radio station and I were |
| batch of customers, without having to spend anymore | | | | great! What were they?I got a chance to be heard by |
| money!(EXAMPLES OF JOINT VENTURES) Are you | | | | thousands of people EVERY day - something that |
| appealing to people's health with your product or | | | | would have been impossible any other way! |
| service? Why not approach a health related support | | | | I gained instant credibility by having a radio program. |
| group or health food store, and offer to give an | | | | I learned how to write scripts, produce and host a |
| educational seminar - this does not mean a sales pitch. | | | | radio show! Great experience that I didn't have to go |
| Explain how people with the specific condition these | | | | to school to get. I've now used some of those scripts |
| people have can take better care of themselves, and | | | | in my "51 Tips to Grow Your Business" e-book and |
| how possibly your product may help them. Explain the | | | | plan to use the broadcast tapes for audio |
| benefits of your product well but don't "push" the | | | | products!The radio station got a great feature without |
| product, or you will very quickly turn people off. This | | | | paying for it, and they were able to advertise my |
| way you educate people and they'll naturally want | | | | show and gain new listeners! |
| more information.A good way to let people see that | | | | These are just a few JOINT VENTURE IDEAS - by |
| you are interested in their health and not just selling | | | | being creative you can come up with thousands of |
| them something is to start a newsletter that you can | | | | ideas! Think about teaming up with another business |
| send out via email or regular mail. It should contain good | | | | owner to:- put on a seminar- exchange ads in each |
| health information, maybe some recipes, tips for fitting | | | | others newsletters- offer special deals to each other's |
| exercise into daily life, new research into aging, and a | | | | clients |
| "little" bit about the product you sell. By offering | | | | and numerous other ideas.I'm currently using joint |
| information and education you become a trusted | | | | ventures to create seminars and exchange ads for |
| advisor, not just a salesperson. People are more likely | | | | my workshops in another newsletter (and in exchange |
| to buy from someone they trust.Do you make | | | | I put the other trainer's ad in my newsletter).I often |
| something that could tag along well with another | | | | work with my clients to help them find successful |
| product. As an example if you make little girls hair | | | | ways to create Joint Ventures for their business. It's a |
| bows - why not see if a hair salon will let you package | | | | fun and creative way to get your business moving |
| them with the children's shampoo or brushes they | | | | quickly! Joint Ventures are also something I include in |
| sell?Do you have a great new dog food or cookie - | | | | every Marketing Plan that I create. They are a sure |
| why not check out local pet stores and offer to give | | | | fire way to grow a business!These are just a few |
| away a free sample with each puppy toy that's sold? | | | | unique ideas that you can custom tailor to suit your |
| Or team up with local dog trainers and see if you can | | | | business. Get excited about your business, take a look |
| sell your doggy treats in bulk to them. Make sure the | | | | around and see what other unique ideas you can |
| packaging has contact information on it, so dog | | | | come up with, and most of all - HAVE FUN!Wendy |
| owners can get in touch with you once their first | | | | McClelland is a motivational speaker, marketing |
| package is finished and they want to buy more. | | | | innovator and Certified Guerrilla Marketing Coach who |
| (SALES TIP: MAKE SURE YOU ALWAYS PUT | | | | specializes in teaching people to "think without |
| CONTACT INFORMATION ON YOUR PACKAGING | | | | boundaries!" She is a past nominee for "Canadian |
| SO PEOPLE KNOW HOW TO GET IN TOUCH | | | | Entrepreneur of the Year" and her clients have |
| WITH YOU)If you're a make-up artist, why not put on | | | | included software developers, an Olympic athlete and |
| a make-up demonstration in a bridal salon on a | | | | a wide range of business organizations. She has |
| Saturday morning when brides looking for wedding | | | | spoken to 10,000+ conference attendees, about |
| dresses, and girls looking for prom dresses are getting | | | | Marketing, Internet Business and Motivation. |
| fitted. Have a draw for a free makeover, and use the | | | | |