School Shopping: Less is Better for Your Wallet and Your Kids

Attention parents: It's back-to-school shopping time.See what they can come up with. When kids are
This year, do your kids a favor by NOT buying theminvolved in all stages of a decision-making process,
everything they claim they need. Of course, you willthey are more cooperative.3. For younger children who
probably purchase some clothes, shoes, and schooldemand a cartoon logo on every article of clothing, tell
supplies.But when it comes to expensive name brands,them how many such items you will allow, and let them
sports logos, celebrity-licensed items and electronicpick the specific items. For example, if you allow two,
equipment, it's better to set limits -- not only for thethey might pick a sweatshirt and a backpack, or a
sake of your wallet, but also because it isjacket and a notebook. You can also set a dollar limit
psychologically healthier for your children. Here's why:-on items with licensed characters. Allowing some
Kids who get everything they want developdegree of choice helps younger children feel a sense
expectations that this will always be the case. Thisof mastery and control.4. When you go on the
leaves them ill prepared to deal with the world later, asshopping trip, don't rush through it. Allow time for lunch
adults.- Kids who get everything they want develop aor videogame breaks. In this way, the shopping trip
sense of entitlement, with the assumption that thingsbecomes a shared family experience, not just a mad
should come easily and on demand. Not only is thisrush to acquire things.5. Set limits not just on the dollar
unrealistic, but such a sense of entitlement fosters aamount you'll be spending, but also on what is
very self-centered view of life, which can lead toacceptable. Your teenager may insist on certain
relationship problems as adults.- Kids who don't haveclothing styles that you don't approve of. If she starts
to work for things are deprived of the opportunity toarguing with you at the store, calmly tell her it's time to
develop self-esteem. Self-esteem doesn't come fromgo home. If she continues arguing in the car, don't try to
the brand of sneakers they wear. Nor does it comereason with her; she's too angry to listen to logic at
from merely being told that they're a good person. Itthat time. However, you can offer to take her
comes from a sense of competence, which developsshopping on another day when she has settled
through sustained effort toward a goal (e.g., saving updown.6. If your child insists that he absolutely needs
for those special sneakers.)- Research shows thatsomething that is not in your budget, make a deal with
kids who don't learn to postpone gratification may nothim to allow him to earn money toward it by doing
develop the "emotional intelligence" that is important forextra chores. However, don't buy the item until he has
long-term success in life. Emotional intelligence includesearned the money. This is very important, because it
skills such as self-control, confidence, empathy andhelps your child learn to plan and to work toward a
communication.So, to help both your wallet and yourgoal. He will also appreciate more an item that he had
kids, here are some tips for setting limits onto work for.7. If you're like many parents, you try to set
back-to-school expenditures:1. Decide in advance howlimits or to say "No", but the kids whine and complain
much you plan to spend. Divide your list into twoso much that you eventually give in. Try your best not
categories: Necessities and Want-to-haves.to succumb. If you give in, you are inadvertently
Concentrate on the former.2. If your children are ofteaching your children that if they whine long enough,
middle-school age or older, involve them in the planning.they will eventually get their way.Pauline Wallin, Ph.D.
Give them a budget and show them the sale flyers.