| Customer acquisition and customer
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| | backup for sales people, resellers, and
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| retention are important issues for any
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| | partners that might not have the same
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| company today. A simple definition of
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| | level of understanding of your products
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| "customer acquisition" is the process of
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| | your field engineers. Your sales
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| acquiring or obtaining new customers, and
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| | executives, resellers, and partners will
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| or converting prospects to customers.
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| | feel more confident about offering your
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| "Customer retention" is the process of
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| | products and services with a good library
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| keeping, sustaining, and/or growing the
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| | of training courses and helps available
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| relationship your customers have with
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| | 24-7 on the web.4) Ramp up your new
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| your company and its products and
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| | salespeople more quickly and keep them on
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| services.These activities become more
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| | the road. An e-learning system can be
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| involved for business-to-business,
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| | used to train your sales force on your
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| value-added, manufacturing, and
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| | company's products and services. New
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| technology companies that create and
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| | sales people are able to ramp up more
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| distribute complex products and services
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| | rapidly and start to sell your products
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| that require training and specific
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| | and services in less time. With this
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| product knowledge in order to use the
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| | system, they do not have to lose time off
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| product or service effectively. Using
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| | the road to be updated on the latest
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| e-learning, i.e., a learning management
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| | features and functionality.5) Track your
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| system to deliver web-based training and
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| | prospects as they move through the sales
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| support for complex products and services
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| | process. Web-based LMSs can track and
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| has several advantages.Customer
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| | provide data about your prospects as they
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| Acquisition Uses of Web-Based Learning
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| | move through the stages of the sales
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| Management Systems LMSs1) Educate your
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| | process. With a custom reports feature,
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| prospects on your products and services.
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| | the LMS allows the sales or marketing
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| One advantage of using a e-learning to
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| | manager to go directly to the web to pull
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| deliver product training and support is
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| | the latest reports on all prospect
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| that the web-based LMS becomes an
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| | activity.6) Harvest other types of
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| effective way in which to educate a
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| | information from your market to help your
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| prospect on your products and services.
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| | company close business more quickly. In
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| Sales cycles for complex products and
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| | addition to the data collected on your
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| services can take from three to eighteen
| |
| | prospects, a web-based learning
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| months or more to make the sale. In
| |
| | management system can be used to monitor
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| business-to-business selling situations,
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| | your sales force or other users'
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| several people at many different levels
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| | activities. The sales or marketing
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| need to evaluate the product and must be
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| | manager can access web-based reports to
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| educated on your company's wares before
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| | see what products the sales force is
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| they can come to a decision.2) Customize
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| | actually working to sell and deploy. This
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| your approach to each of the different
| |
| | data can be used for research and
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| stakeholders involved in the sale
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| | development, to plan product initiatives,
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| process. The Chief Financial Officer
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| | to obtain insight on repositioning, and
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| (CFO) will have a different set of
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| | other tactical and strategic
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| concerns about your products and services
| |
| | initiatives.7) Promote your products and
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| than Chief Information Officer (CIO). The
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| | services to prospects using the features
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| user interface layout and content of the
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| | in the web-based learning management
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| web-based learning management system can
| |
| | system. Once a prospect's information has
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| be customized to each of the specific
| |
| | been loaded into the LMS, you can use the
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| stakeholders' needs. A web-based learning
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| | features and functionality of the system
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| management system can contain several
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| | to promote your products and services.
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| courses, training modules, or
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| | For example, a built-in online survey
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| repositories of information specifically
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| | tool allows you to send surveys to your
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| designed to meet the needs and address
| |
| | prospects with the data being recorded in
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| the concerns of all the various
| |
| | the learning management system. E-mail
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| stakeholders in the decision making
| |
| | messaging capabilities in a web-based LMS
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| process.Most of the decision makers
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| | allow you to send e-mail marketing
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| involved in business-to-business
| |
| | campaigns your prospects. Sales and
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| purchases are busy, executive-level
| |
| | marketing people can use the learning
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| managers. Since the information is
| |
| | management system to conduct "webinars"
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| web-based, they can access it and do a
| |
| | using its integrated web conferencing
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| training module at their convenience.3)
| |
| | technology. The web conference can then
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| Establish a knowledge base for
| |
| | be archived and used in the future.
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| salespeople, resellers, and partners. A
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| | Creative marketers can develop promotions
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| web-based LMS used to deliver training
| |
| | using the testing feature with the
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| and product support is a great resource
| |
| | information returning to the LMS
|
| and knowledge base for your sales team,
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| | database.
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| resellers, and partners. It can provide a
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