A History of America is a History of Bulova Watches

The history and success of Bulova Watches is closelystyles. By now, more Americans were wearing Bulova
intertwined with the history of the United States in thewatches than any other watch brand.
20th century. Just as America was founded byIn 1926, Arde Bulova, the son of the founder and now
immigrants from foreign shores, the Bulova WatchPresident of the company, offered a prize to the first
company was started by Joseph Bulova, a youngpilot to fly a transatlantic flight solo. In 1927 Charles
Bohemian immigrant in 1875 in New York City. MakingLindbergh was presented with a special
beautiful pocket watches and lovely clocks, youngcommemorative watch. Five thousand copies of the
Joseph brought with him old-world craftsmanship andwatch named the "Lone Eagle" were sold in three
shaped it with new-world innovation.days after Lindbergh's' famous flight.
Over the course of the next 130 years, the BulovaOther firsts include the first national radio
Brand developed into one of the world's leadingadvertisement in 1926. Called the Bulova Watch Time
developers of timekeeping instruments. These includedad, it became a national symbol of pride. In 1931 they
delicate boudoir clocks and simple pocket watches tobegan building the first electric clocks. These included
diamond encrusted watch pins for women. In 1919,mantel and wall clocks for the home, as well as large
when the US entered World War I, the watchmodels for airports, bus terminals and train stations.
company began making simple yet sturdyDuring the depression the Bulova Watch Company
wristwatches for our soldiers. Until this time,spent over 1 million dollars to support their retailers by
wristwatches were for the elite.offering credit and time-payment plans. Another novel
In 1920, the company built an observatory atop aidea for the time. In 1941, they had the first national TV
skyscraper in the middle of New York City. This is theadvertisement which costs $9.00 for the 20 second
first observatory to be built on top of a skyscraper. It isspot.
managed by a mathematician, whose readings areThe Bulova Watch Company has worked closely with
instantaneously recorded electronically on athe Defense Department to not only produce watches,
chronograph, guiding the watchmakers in the Settingbut also fuses and torpedo mechanisms. In 1941 they
and Timing unit. This was an important feat as itadopted a resolution that all national defense products
demonstrated Bulova's dedication to accuracy andwould be sold at actual cost. They worked with the
exacting measurements for their timekeeping pieces.government to produce military watches, as well as
In 1923 the company introduced and perfected amechanisms for torpedoes and fuses. During World
revolutionary concept in the industry: completeWar II, 20% of all radio advertising was used to
standardization of parts. From then on, every Bulovapromote War Bonds and Stamps.
watch was made with such precision (standardized toWhen the war was nearing its end, the company
ten thousandth of an inch) that it is interchangeablefounded the Joseph Bulova Watchmaking School for
with the same part in other Bulova watches. This is adisabled veterans. Equipped with state of the art
revolution in the watch servicing industry.features for disabled accessibility, the school taught
Other firsts include the introduction of the first clockmany of our veterans a trade that would provide them
radio in 1928. In 1929 they re-engineered howwith employment for the rest of their lives. As if this
automobile clocks were made and installed. In 1924,was not enough, the school assured employment with
Bulova was the first watch company to introduce aover 1,500 positions promised by American jewelers.
line of women's watches, including diamond-encrusted