| Hoveround is a well-known name, but more importantly | | | | people with disabilities in their arms, who cannot steer a |
| are the constructs of the website and the construction | | | | normal chair. |
| of the Hoveround electric wheelchair as well as the | | | | The first thing that catches the eye about the |
| creativity and marketing used by the Hoveround | | | | Hoveround website was how limited the "show" is. |
| company in their commercial. Commercials and | | | | The design of the website doesn't have lots of pop |
| infomercials are a creative source of marketing certain | | | | ups or bright colors or bright colors with strenuous links |
| services or materials and products, but the Hoveround | | | | and tabs. Meant, obviously, for those with lesser |
| is much more than simple marketing. Those in | | | | computer skills, the website is simple and precise. |
| wheelchairs, either confined henceforth or recuperating | | | | Details about a free information kit from Hoveround |
| from injuries, seek different chairs, whether electric or | | | | are the first thing you see when you visit the website, |
| not, for different reasons. | | | | along with a phone number to call for more personal |
| The first thing that one should notice about the | | | | assistance in checking your qualification for the |
| commercial for the Hoveround was the people. This | | | | Hoveround, whether it suits you, and making the |
| commercial showed real people, not hired actors, and | | | | purchase. Hoveround describes the usefulness of their |
| lots of them. This technique shows that the Hoveround | | | | product as allowing more mobility in life. |
| is owned and operated by many people that many | | | | While offering more mobility, the construction of the |
| average people you know have or had the | | | | chair itself was developed by Tom Kruse based on |
| Hoveround. Another great aspect of the commercial | | | | designs from people working as NASA scientists all |
| was that it was purely business items which were | | | | the way through truck drivers. The seats of the |
| discussed. Hoveround designers and company are so | | | | Hoveround are designed to fit your body, and provide |
| assured in their product and how effective it is that | | | | optimum support for someone who is confined to a |
| they brush over the smaller fringe benefits it has to | | | | chair. The speed of the Hoverround, while limited to |
| offer like the ease and comfort of the chair, and head | | | | 15mph, offers a normal walking pace to keep up with |
| directly into how to receive a free information kit or a | | | | others. |
| free video about the Hoverround, and how to try and | | | | While the design and accessibility of the website are |
| qualify for a free chair. | | | | enough to convince of the durability of the product, it is |
| The second thing one should notice was the few key | | | | great to see all of the available accessories such as a |
| components which were actually left out of the | | | | canopy, crutch holder, beverage holder, walker holder, |
| description of the Hoveround. While Hoveround is a | | | | to meet whatever your needs might be. Hoveround |
| great product to be used by anyone who is confined | | | | website is easy to navigate and its even easier to |
| to a chair, it is not mentioned that the Hoveround | | | | have a representative help you meet your needs. |
| electric wheelchair is meant first and foremost for | | | | |