Get Started, Make Money! It

nk…became too popular and Google became ticked off
"Get Started, Make Money! It’s Easier than youwith the degradation of its search results from
think…" talks to the ise of pre-packaged AdSenseconstantly repeated content. They have tried to
sites as a learning opportunity. These sites - once up -strangle the concept, but that is frankly impossible.
are immediate potential money-earners; but they areVRE sites are all about content and so is Google!
also prototypes that allow you to improve them andIndeed, the bulk of Google's profits come from this
learn. It's always easier to improve something than tosource.
imagine and create it from scratch. There's somethingBut, enough background. From the newbie point of
about actually seeing it, complete, that affects theview, pre-packaged AdSense Sites are a huge
human mind, releases tension, and stimulates ideas forlearning opportunity. The idea is simple.
improvement.You find a package. And install it. For an example of a
We've all experienced it.site in its more or less raw form go to . You now
The cook who invents a new cake and instantly haspublish the site — or a whole slew of them
everyone telling her how it could be better … if sheeither under different domain names or in
only did this! The engineer who designs and builds asub-directories of one domain. Your web host will tell
new bridge and has a hundred imitators (all with theiryou how to do that.
own variants) within weeks.You now have a site with income potential and you
In the world of regular business, this is the role ofstart classic traffic building. So far, so typical…But, you
prototypes. To *show* everyone what can be. In thedon't have to leave it there.
world of Japanese manufacturing, the concept ofSo far we have used some simple techniques
*kaizen* (that drove them to world manufacturing— taking a bunch of web pages, uploading them,
dominance) depends on the same phenomenonintroducing them to the web site etc. But there are
— invent a process then continually improve it.endless things you can do that may leave your site
If this is embedded in the human character why golooking totally different in a short time - though it will
against the flow? Yet, newbies to the web do it all thenever stop potentially earning money.
time! They either try to learn all the skills first (takingYou are using the site as a prototype. Improve the
months and months to come to any income) or theygraphics. Add your own content (Google will love you!).
hand over the bulk of the profits to some guy with aChange the layout. Add other providers — for
pre-packaged opportunity that promises to take awayexample Yahoo! Publisher Network. Add Affiliate Links.
the pain — usually of technology.Add all kinds of stuff.
Well, it may not suit everyone, but there is a third way.As you play, you learn! In the teaching trade it is called
Pre-packaged AdSense sitesAdSense is the Google"experiential learning" or "learning by doing", and it's the
advertising program that places those tiny, clickableway the vast bulk of us learn — particularly
advertisements on sites all over the web. AdSense isadults.
really the other side of the coin from AdWords.The risk associated with this is small. You need a
AdWords are the ads that appear in the top right ofdomain, a host, a package, and some web site
Google sales pages. Well, in AdSense the ads arecreation software. Total cost a few hundred dollars, if
placed on private sites and Google splits the proceedsyou buy it all yourself.
with the owner.But you get a huge amount for it.
AdSense is a well-established way to make a steadyA potential money-maker, a search engine optimized
— mostly passive — income on the web.site, a learning opportunity and something else… a
The idea is simple: you set up a site, stuff it withsense of accomplishment. Remember, the toughest
content (usually articles), optimize every page to itsthing in web home business is the loneliness. When you
keywords, introduce it to the search engines and otherstart from scratch you condemn yourself to months of
drivers of traffic and then sit back and collect thelonely learning and frustration. Learning by doing - when
checks!There's a whole crowd of industrious e-bookthe site is always potentially earning, and eternally
writers churning out instructions on how to do this. The*complete* - takes away a huge amount of the
most famous is John Reese, an internet guru's guru,pressure and frustration.
who named these sites ‘virtual real estate'.AdSense pre-packaged sites make almost perfect
Snappy!The problem with VRE's is that the conceptlearning tools.