What is the Purpose of Blogging Anyway?

I'm guessing that since you are visiting this blog, a blogBecause there is no shareholders and the like to keep
about blogging, then obviously you either:happy, news bloggers are able to freely give their
1. A bloggeropinions (their honest opinions). I think this is something
2. Looking at getting into bloggingthat draws a lot of people to news blogs and you will
I can't believe how popular blogging has got recently.see that they can be very popular!
The latest statistics I can find show that Technorati isHere are a few great examples of information (news)
tracking over 112million blogs and supposedly there areblogs:
also over 72million Chinese blogs, which I am guessing* (785k subscribers)
are not being counted by technorati.* (212k subscribers)
That is close to 200million blogs! I guess a fair few of* (66k subscribers)
these are probably inactive, but even so that is still aThe key to creating and sustaining a successful
massive market.information/news blog is speed and currency. People
I Wonder How Many Are Performing The Roll Blogsdon't want to read old news, they are always wanting
Were Created For!the latest news and if you can be one of the first to
Have you ever thought about what the purpose ofgive it to them, consistently, then you will have a
blogs actually are? I mean there are so many types ofgrowing blog in no time!
blogs out there, is there one correct way to blog?3. To Entertain
I decided to have a think about why blogs even exist. INot all blogs have to be serious. Then again even the
mean, we have news papers, online news websites,education or information blogs should be easy for their
we have portals like yahoo and niche informationsubscribers to read, but there is a huge niche ripe for
websites. If we wanted to find something out wethe picking if you can provide enjoyment to your
could. Right?visitors. There are a whole heap of different ways
So Why Blogs?that you can entertain your readers. Like:
I have thought of 3 reasons that blogs exist. I am sure* Humour
there are more, but the chances are they will fall under* Gossip
one of these categories.* Being completely random
1. To EducatePeople love to be entertained constantly, and you will
Since new ideas and information is being created daily,notice that blogs in the entertainment niche are having
if we are not constantly learning we are not even justposts added multiple times through the day.
staying at the same level - we are actually knowingHere are a few examples of great entertainment
less. Blogs are an excellent way to provide educationblogs:
for people in whatever niche you select. Why?* * I think those three categories cover the majority of
* You are posting daily - it's not just a one off thing, butblogs, if I have forgotten something let me know!
continual learningHowever there are a few things that I believe blogs
* Your blog gives you a platform to reach a largerwere not created for:
audience with your expertise* To create 'just for adsense' blogs
* With RSS feeds you are able to remind your* So that you can make money off paid reviews
'students' about their next lesson* To rehash what everyone else is already saying
I consider this blog to be an education blog as theI guess what I am trying to say is that your blog should
purpose of it is to train and inspire bloggers to takeprovide a service to your visitors. Whether it be
their blogging to the next level.education, information, entertainment or anything else,
Here are a few great examples of education blogs:AND THEN you can start adding monetization. And
* Problogger.netone final thing. BE UNIQUE. There are so many
* * With education blogs the main priority is the content,bloggers that are just writing what others are talking
then the delivery.about because they think that is what people want to
2. To Informhear. I personally believe, who cares what other people
Information blogs are more commonly known as newsare writing about, if you can do at least one of the the
blogs. Their focus is on letting you know aboutthree things I have mentioned above, then you won't
products and services that is of interest to theirneed to copy anyone because you will have a unique
readers. The benefit that a news blog has over anservices of your own.
online news website is its ability to be more personal.